Editorial
Research on XR delivery, sourced so it can be checked
Each post answers a question a technical buyer asks before selecting a studio. Every one states its sources in the prose and links into the register at the point the reader is ready to choose.
Tech
Tech writing, by category
VR Development
- 2026-08-11 / PillarVirtual Reality Development: Scope, Cost and Timeline
What Virtual Reality development involves, what enterprises actually deploy it for, what drives the cost of a build and how to assess a studio before signing.
AR Development
- 2026-08-11 / PillarAugmented Reality Development: Scope, Cost and Timeline
What Augmented Reality development involves, what enterprises actually deploy, what drives the cost of a build and how to assess a studio before signing.
Mixed Reality Development
- 2026-08-11 / PillarMixed Reality Development: Scope, Cost and Timeline
What Mixed Reality development involves, when room awareness is worth paying for, what drives the cost of a build and when a cheaper category is the correct answer.
Industry
Industry writing, by category
Healthcare
- 2026-08-11 / PillarXR in Healthcare: What Is Deployed, What Regulation Constrains and What a Studio Must Prove
What XR is actually deployed for in healthcare, where regulation changes the project, what the published evidence does and does not show, and how to assess a studio.
Retail and eCommerce
- 2026-08-11 / PillarXR in Retail and Ecommerce: What Is Deployed and What It Returns
What XR retail work is actually deployed, what constrains it, how much of the published return data is vendor-supplied and what a studio must prove before it is trusted with a catalogue.
Use case
Use case writing, by category
Training and Simulation
- 2026-08-11 / PillarXR Training and Simulation: Evidence, Scope and Cost
What XR training is used for, what the published record shows it is deployed to teach, how to scope a programme and which technology fits which kind of task.
Product Visualization
- 2026-08-11 / PillarProduct Visualization in 3D and Augmented Reality: Evidence, Scope and Cost
What product visualization covers, what the published record shows is deployed, how to scope an asset pipeline and why the models cost more than the application.
