About
Draw & Code is a Liverpool studio working across virtual reality, augmented reality, mixed reality and projection installations, with a second site in Malta. Its published portfolio runs to more than 150 projects and is organized by client rather than by service.
Automotive and entertainment brands account for much of the published work. The studio built the FanPort mixed reality installation for the Toyota Urban Cruiser launch in Italy, three experiential installations for Mercedes-Benz Vans, and a 360 degree projection launch for the Hyundai Ioniq. Entertainment work includes a web augmented reality release for Sony Legacy Recordings and an AI-enabled augmented reality app for Chelsea FC.
The studio has shipped on several headsets. Augmented World Expo named Magic Leap 2 in its 2026 Best Campaign citation for the Toyota installation, and the Philips Displays exhibition work ran on Magic Leap One. Two projects ran on Meta Quest, and two more shipped to the browser.
Case studies
- Toyota FanPort: automotive mixed reality experience
- Mercedes-Benz immersive roadshow
- Philips Displays ISE stand
- Stage: mixed reality live performance with Meta and Dolby.io
- SHELTA VR mental health support
- Google: Pyramids of Meroë web augmented reality
- Pink Floyd: The Later Years web augmented reality
- John Lewis & Partners in-store augmented reality
- Saint-Gobain VR training app
- Chelsea FC AI-enabled augmented reality
- Space Center Houston location-based experience
- Hyundai Ioniq 360 projection launch
Coverage
- Platforms
- Magic Leap, Meta Quest, WebXR
- Industries
- Automotive, Entertainment, Retail and eCommerce, Education, Healthcare, Manufacturing
- Use cases
- Brand Activation, Product Visualization, Training and Simulation, Therapy and Rehabilitation
Sources
Every claim above traces to one of the entries below, each with the date it was read.
- Company website, Liverpool and Malta locations and social profile links
- Project index organized by client, listing over 150 completed projects
- Platform tier 1, Augmented World Expo Auggie citation naming Draw & Code and Magic Leap 2 for Toyota FanPort
- Platform tier 4, case study describing Philips Displays exhibition work on Magic Leap One
- Platform tier 4, case study describing mixed reality performance capture on Meta Quest 3
- Platform tier 4, case study describing the SHELTA mental health app on Meta Quest 2
- Platform tier 4, case study describing a web based augmented reality experience for Google
- Case study, Mercedes-Benz Vans experiential roadshow across augmented, mixed and virtual reality
- Case study, John Lewis & Partners in-store furniture configuration in augmented reality
- Case study, Saint-Gobain virtual reality training for door installation quality
- Case study, Toyota FanPort mixed reality installation for the Urban Cruiser launch
- Platform tier 4, case study describing a web based augmented reality release for Sony Legacy Recordings
- Case study, Chelsea FC AI-enabled augmented reality training app
- Case study, Space Center Houston permanent interactive exhibit
- Case study, Hyundai Ioniq 360 degree projection launch
